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Distilled Spirits Sales Ride Whiskey Wave to New Heights

Distilled Spirits Sales Ride Whiskey Wave to New Heights

NORWALK, Conn., Oct. 13, 2016 /PRNewswire/ -- The distilled spirits industry continued its impressive 18 straight years of growth, rising 2.0% in 2015 to 215.9 million 9-liter cases. Employment gains and wage increases have led to increased consumption of premium, quality products at home and on-premise. According to the Beverage Information Group's Liquor Handbook 2016, consumers are spending more and drinking more – 4.2 million cases more than in 2014, to be exact.

The American straight whiskey category shows no signs of slowing down after a 4.8% increase in 2015. Premium brands continue to grow most rapidly, as consumers show a willingness to trade up. After remaining flat for years, the blended whiskey category rose 6.0% to 5.2 million cases last years. As millennial consumers experiment within non-Bourbon segments of the whiskey category, imports are up as well. Canadian Whisky and Scotch rose 2.2% and 5.1%, respectively, in 2015, while Irish Whiskey saw its twelfth straight year of double-digit growth, rising 12.9% to nearly 3 million cases.

Other distilled spirits categories saw mixed results in 2015. Vodka, tequila, brandy/cognac and cordials/liqueurs all experienced positive growth. But gin and rum continued their downward trend, declining 1.8% and 1.5%, respectively. Domestic gin has been steadily decreasing over the past few years, pulling the overall segment down. Rum consumption remains the second-largest spirit category, but decreasing volumes show consumers' willingness to explore other categories.

In 2016, consumers are expected to continue that experimentation, especially as improving economic conditions raise disposable income. That should lead to nineteen straight years of growth for the distilled spirits industry.  Millennials seem to be driving a number of categories, with older Millennial consumers representing the largest share of drinkers in the bourbon, Irish whiskey, cognac, and prepared cocktails categories.  Brands now understand the value of Millennial influence, as they produce new products that provide new variety.

 

About the 2016 Liquor Handbook
The Liquor Handbook is the most comprehensive source of information on U.S. spirits and sales trends. It includes consumption and projection information by category and by market, tracks leading brands and reports historical data. The publications can be purchased at www.bevinfostore.com or by calling Andrew Sims.

 

Contacts:
The Beverage Information Group
Marina Velez, Manager of Information Services
203-855-8499 ext. 2212
mvelesz@epgmediallc.com

Andrew Sims, Sales & Marketing Manager
203-855-8499 ext. 2251
asims@epgmediallc.com

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Registration Now Open for Inaugural Beverage Alcohol Retailers Conference

Registration Now Open for Inaugural Beverage Alcohol Retailers Conference

Minneapolis, MN (September 15, 2016)—Beverage Dynamics is pleased to announce the inaugural Beverage Alcohol Retailers Conference (BARC), taking place on June 12-14, 2017 in Minneapolis, MN.  The conference will bring together top retailers, offering in-person education and networking, something lacking in the off-premise industry.

BARC is an opportunity for retailers to gain information about new products, in-store innovations and best practices, as well as a chance to share information with fellow business owners to improve operations.

“The Beverage Dynamics readership of 50,000 beverage retailers urged us to create this event to help improve their businesses and discuss best practices with industry leaders,” says Beverage Dynamics editor Jeremy Nedelka. BARC will truly be one of the first events of its kind.

BARC has an exclusive partnership with the Wine & Spirits Education Trust and American Wine School to offer Level 2 Wine and Spirits certification to attendees. Candidates for the certification will register for an online course for a separate fee, which includes a prep session and exam given in-person at the conference.

Suppliers and distributors have an opportunity to become a BARC sponsor, which will give them exclusive access to the event. Sponsors will support education for large and small retailers, helping them increase the profitability of crowded shelf space. Sponsors also have the opportunity to improve communication with retailers through networking events, while also gaining important consumer and trade insights from data analysts.

Registration and sponsorship information is available at www.BevRetailersConference.com.  Registration is now open, so visit the BARC website today to secure your early bird rate before prices increase on February 9. Seating for BARC is limited.

                                                                                                                                          About Beverage Dynamics

Beverage Dynamics is the largest and most respected national magazine dedicated to the needs of the off-premise beverage alcohol retailer, whether it’s the owner of a single liquor store, the general manager of a warehouse store or the buyer for a large supermarket or drug chain.

About the Beverage Information Group

BIG is the information source for the beverage alcohol industry, serves all industry segments through its print publications (Cheers, Beverage Dynamics and StateWays), the Beverage Alcohol Retailers Conference and industry Handbooks, Directories and In-store audits. It is a division of EPG Media & Specialty Information, a diverse publishing and events company headquartered in Minneapolis.

 

For general inquiries, Susan Clement

SClement@epgmediallc.com

For sponsorship inquiries, Amy Collins

ACollins@epgmediallc.com

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On-Premise Beverage Alcohol Consumption Continues to Decline, According to Cheers BARometer Report

On-Premise Beverage Alcohol Consumption Continues to Decline, According to Cheers BARometer Report

NORWALK, Conn., July 12, 2016 /PRNewswire/ -- The on-premise beverage alcohol market was unable to capitalize on an improving economy, as consumption decreased for the third consecutive year.  According to the Beverage Information Group's2016 Cheers On-Premise Handbook, sales of spirits, wine, and beer were all lower in 2015. Declines across all categories are not a new development, but 2015 saw a drop of 2.6%, the largest to date.

While consumption totals for the three beverage alcohol categories were down from 2014, spirits and wine actually experienced retail dollar sales growth over the past year. This development mirrors the overall trend of consumers purchasing more premium beverages. Spirits, which experienced a volume decrease of 0.3%, saw a sizable dollar growth of 2.5%, while wine (down 0.1% in volume) only increased slightly, by 0.1% in sales.

The beer category was down 3.0% in volume and 1.6% in dollars in 2015, but was still ahead in total sales compared to wine and spirits. The increase in dollar sales of spirits and wine was not enough to offset the decline from beer, leading to the overall on-premise sales decline. With so much of the beer industry dominated by the craft explosion, on-premise consumption has slowed; drinking now occurs more at home, driven by off-premise sales.

As the economy continues to rally, will consumers gravitate back into pre-recessionary on-premise drinking habits? Higher levels of income and discretionary spending typically translate into increased purchasing in restaurants and bars. The frequently changing trends and sales patterns in the industry make the Cheers On-Premise Handbook an essential guide to understanding the beverage alcohol landscape in bars and restaurants. The 2016 editions will include forecasted 2016 consumption figures, five-year industry trends and on-premise beverage alcohol retail dollar sales.

About the 2016 Cheers On-Premise Series
The CHOP Handbook is the industry's leading report on beer, wine and spirits consumption for the on-premise sector. The handbook provides comprehensive research and information on beverage alcohol trends, sales volume, distribution, marketing and consumer opinion.

The Handbook can be purchased in hard copy or PDF edition, with option to purchase handbook with CD files. To purchase, visitwww.bevinfostore.com or call Andrew Sims at (203)855-8499 Ext. 2251.

Contacts:
The Beverage Information Group
Marina Velez, Sr. Product Manager
mvelez@epgmediallc.com

Andrew Sims, Sales & Marketing Manager
(203) 855-8499 ext. 2251
asims@epgmediallc.com

SOURCE Beverage Information Group

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7 Beverage Alcohol Consumption Trends

7 Beverage Alcohol Consumption Trends

7 Beverage Alcohol Consumption Trends

By Kyle Swartz

Alcohol sales are largely trending in the right direction.

For instance, distilled spirits posted another year of steady volume growth in 2015, according to the Beverage Information & Insights Group, the research unit of Cheers’ parent company. The just-published 2016 Handbook Advance reports that total distilled spirits consumption reached a projected 215.9 million nine-liter cases last year, up from 211.7 nine-liter cases the year prior. (This is pictured in the chart above.)

Marybeth Came, Beverage Information Group’s director of client services, recently presented a preview on spirits, wine and beer consumption trends at the Women’s Beverage Alcohol Symposium in Newton, MA. Here’s a summary of the highlights:

1. Pockets of growth in distilled spirits consumption included brandy and Cognac (up 5.6% over 2014), tequila (up 4.4%) and all things whiskey.

2. Brown spirits, particularly straights (which reached 19.7 million nine-liter cases in 2015), continue to captivate consumers’ interest as they are perceived as heritage-filled and authentic, traits that play directly into the purchasing prerequisites of today’s customers.

3. Modest growth continues in the vodka category (up 1.1% from 2014), but deceleration can be associated with flavor fatigue, especially among imported offerings.

4. Volume growth in the beer category was flat year over year, as today’s consumers continue to move away from mainstream and flagship brands toward imports, higher-end craft and super-premium offerings.

5. The total wine segment increased 2.0% in 2015, led by significant gains in the sparkling category.

6. Millennial consumers are drinking more distilled spirits, particularly vodka, tequila and rum.

7. Older Millennials (age 25 to 34) are drinking more wine with a preference for table and sparkling wines; they’re also driving beer consumption, favoring imports, light beers and craft offerings.

For more information about the Handbook Advance and other beverage alcohol industry data from BIIG, visit www.albevresearch.com and www. bevinfostore.com.

 

Visit the Cheers website to learn more!

 

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BIIG In Attendance at Women’s Beverage Alcohol Symposium

The Beverage Information & Insight Group’s Marybeth Came presented at the Martignetti Women’s Beverage Alcohol Symposium in Newton, MA earlier this month. More than 250 industry professionals gathered to share ideas and network. The event included breakout sessions, seminars and a trade show.

Came’s presentation during lunch covered trends in the beverage alcohol industry, including the changing habits of today’s consumer, how people decide what to drink by occasion and the rise of premium and super-premium beverages.

Other presentations during the day-long event included “Presenting your Best,” a business etiquette seminar covering professional communication and recognizing international custom norms, and “Life in Balance,” a session on work-life balance covering topics as diverse as exercise, meditation and neuroscience.

womensforum1“The beverage alcohol trends presentation was well-received by those in attendance,” Came says. “I also attended a number of the breakout sessions, which were very informative.”

Sales and Marketing Manager Andrew Sims also attended the event, staffing the Beverage Information & Insights Group trade booth and sharing information about beverage data and handbooks with the attendees.

There were drop bins at the event as well, collecting professional handbags and accessories to donate to Dress for Success Boston. For more information about the event, visit www.bevinfostore.com.

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Martignetti Women's Beverage Alcohol Symposium

Martignetti Women's Beverage Alcohol Symposium

Beverage Information Group to attend the Martignetti Women's Beverage Alcohol Symposium this Wednesday, April 13th in Newton, MA.

Marybeth Came will be presenting on behalf of the Beverage Information Groups.

For more information, please visit the Martignetti Companies website.

 

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The Beverage Information Group's Handbook Advance 2016 Now Available!

The Beverage Information Group's Handbook Advance 2016 Now Available!

NORWALK, Conn., April 5, 2016 /PRNewswire/ -- The beverage alcohol industry continued to grow in 2015, adding millions of cases sold thanks to new product introductions and targeted promotions. According to the Beverage Information Group's Handbook Advance 2016, beer, wine, and distilled spirits sales all rose in 2015, building upon decades of growth for the industry.

Distilled spirits grew by 2.0% in 2015, an increase of more than 4 million cases.  Several categories achieved positive growth, but gin and rum declined by 1.8% and 1.5%, respectively.  Last year marked the 19th consecutive year of growth for distilled spirits, which totaled 215 million nine-liter cases.  The growth was driven by the resurgence in American Whiskey, which has more than doubled over the past decade to $1.56 billion in sales.  Vodka maintained its overall distilled spirits share at 33.7%, but its growth was outpaced by tequila (4.4%) and several other categories.

Despite growing by 0.1% to 2.8 billion 2.25-gallon cases in 2015, beer's beverage alcohol market share decreased for the second straight year.  Cider grew to 30.8 million 2.25-gallon cases in 2015, while flavored malt beverages increased 6.7% thanks to strong performances from top brands.  Craft beer continues to mobilize the beer category, resulting in a 14.1% increase for the category to 276.5 million 2.25-gallon cases.  Light beer (-3.6%), popular beer, malt liquor, and iced beer (-2.0%) all declined in 2015.

Wine kept pace with distilled spirits, growing 2.0% in 2015 to 332 million 9-liter cases.  Vermouth/Aperitifs and table wine each saw a 1.7% growth.  The consumer shift toward premium brands continued, as spending increased and shoppers cited wine as their go-to option for special occasions.  Champagne and sparkling wines increased 8.6%, helped by the surging prosecco category.

About the 2016 Handbook Advance
The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on beverage alcohol sales and consumption.

The Handbook Advance 2016 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595.  Shipping is $15 for US orders,$25 for all other orders.  They can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 Ext. 2251.

Contacts:
The Beverage Information Group
Andrew Sims, Sales & Marketing Manager
203-855-8499 Ext. 2251
asims@epgmediallc.com

Marina Velez, Sr. Product Manager/Data & Insights
203-855-8499 Ext. 2212
mvelez@epgmediallc.com

SOURCE Beverage Information Group

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http://www.bevinfostore.com

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Distilled Spirits & Wine Encroaching on Beer’s Dominance

The Beverage Information Group’s Handbook Advance 2016 Details Trends

 

Norwalk, Conn., (February 11, 2016) — The beverage alcohol industry continues to build on decades of growth. In 2015, suppliers reacted to changing consumer tastes with new product introductions and targeted promotions. As a result, beer, wine and spirits sales volume outpaced the growth of overall consumer package goods – increasing by 2.16%, compared to 0.2% for CPG. Spirits and wine sales growth outpaced beer according to the Beverage Information Group’s Handbook Advance 2016.

Premium products led the way in 2015 as consumer loyalty continued to decline and occasion-based buying increased. More than 40% of consumers drank across categories (beer, wine and spirits), creating a huge opportunity for brands to grow share in the $213 billion beverage alcohol market.

Capitalizing on American Whiskey’s resurgence, distilled spirits grew in volume for the 19th consecutive year, increasing by 2.3% to 215 million 9-liter cases. The domestic and international demand for American Whiskeys caused U.S. spirits exports to more than double over the past decade (to $1.56B in 2015). All distilled spirits categories saw growth in 2015 - with the exception of rum, which declined 1.5%.

The wine category saw moderate growth, increasing in overall market share by 0.2% to $80 billion. Several wine categories experienced considerable volume increases, including 1.8% for table wine and 7.2% for sangria, while sparkling wine saw nearly double-digit growth thanks to prosecco. Consumers cite wine as their go-to option for celebrating special occasions, and wine drinkers continue to trade up to premium brands.

While beer’s overall share of the beverage alcohol market decreased for the second straight year, the craft beer boom shows no sign of slowing, with consumers choosing local brews more often than national brands. The growth in on-premise consumption helped launch new products and kept overall beer sales from falling further.

 

About the 2016 Handbook Advance

The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on beverage alcohol sales and consumption.

The Handbook Advance 2016 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595 plus shipping.  To purchase go to www.bevinfostore.com or call Andrew Sims at (203) 855-8499 Ext. 2251.

 

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The Beverage Information Group Builds Upon Over 50 Years of Handbooks with the 2016 Beverage Alcohol Handbook Collection

The Beverage Information Group Builds Upon Over 50 Years of Handbooks with the 2016 Beverage Alcohol Handbook Collection

NORWALK, Conn., Jan. 12, 2016 /PRNewswire/ -- The beverage alcohol industry saw another transformational year filled with new trends, rules and regulations, and hot growth categories contributing to an ever-changing landscape. Building upon an already extensive 50-plus year history of producing and distributing beverage alcohol data, the Beverage Information Group presents its 2016 collection of handbooks.

Ranging from the Handbook Advance, the industry's earliest and most complete report on beverage alcohol sales and consumption, to the Liquor Handbook, which provides the most accurate and in-depth U.S. distilled spirits market information, the collection of 2016 Handbooks is comprised of several must-have items for industry professionals.

The 2016 Handbooks include information pertaining to various alcohol categories including liquor, wine, and beer, as well as the on-premise market, supermarket and convenience store data. The primary topics included are brand depletions, consumption trends, retail sales analyses, advertising demographics and consumer demographics.

Domestic beverage alcohol sales hit $4.8 trillion in 2015, a 3.3% increase, and are projected to reach $5 trillion in 2016. While the vast majority of U.S. retail sales still occur in physical stores, the ecommerce market is growing. U.S. ecommerce sales accounted for 7.1% of the total beverage alcohol market in 2015. Purchasing a 2016 Handbook allows you to stay informed with the most current data available. The constant shifting of trends and sales data in the beverage alcohol industry make these handbooks a necessary part of every complete data library.

About the 2016 Handbooks
The 2016 Handbooks are the most comprehensive source of information on U.S. beverage alcohol industry sales trends. They include consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here.

The 2016 Handbooks can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 Ext. 2251. Shipping and handling is $15 for U.S. residents, or $25 for international orders.

About the Beverage Information & Insights Group
BIIG serves all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.albevresearch.com.

Contacts:
The Beverage Information Group
Andrew Sims, Sales & Marketing Manager
203-855-8499 Ext. 2251
asims@epgmediallc.com

Marina Velez, Senior Product Manager, Data & Insights
203-855-8499 Ext. 2212
mvelez@epgmediallc.com

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Beverage Alcohol Legislative Changes Move the Industry Forward; Stay Current with the Beverage Information Group's 2015 Fact Book

NORWALK, Conn., Nov. 3, 2015 /PRNewswire/ -- Keeping up with the vast amount of beverage alcohol rules, regulations, and laws is absolutely essential.  But the guidelines governing the industry can be overwhelming and complex.  For more than 20 years, The Beverage Information Group's Fact Book has been a necessity for industry professionals, providing the most relevant information on beverage alcohol standards and regulations.

The 2015 Fact Book's easy-to-use format details current laws and impending legislation, including those that are designed to benefit small distilleries and brewers.  Both the Distillery Innovation and Excise Tax Reform Act of 2015 and the Small BREW Act aim to lower tax rates for distillers and breweries to reward their economic importance and job creation capabilities.

Additionally, changes in consumer purchasing behaviors have stoked debate over sales regulations.  As more states begin to place emphasis on consumer convenience, some have reevaluated blue laws that are outdated in today's world.  The beverage alcohol industry has seen an increase of direct-to-consumer shipping practices, accompanied by relaxing restrictions that once limited the industry, leading to greater sales potential.

Other topics charted in this reference volume include distilled spirits, wine and beer consumption by state; merchandising and advertising guidelines; on-premise and off-premise licensees by category; product tasting guidelines by state; blood alcohol laws; state excise tax rates; wholesaler and retailer license fees and a breakdown of specific retail outlet selling capabilities.  State-by-state provisions by carrier are also included to help marketers better understand shipping laws by location.

About the 2015 Fact Book Handbook
The 2015 Fact Book is available in hard copy for $495; S&H is $15 for U.S. residents, or $25 for international orders. The continuously update web version is available with a one-year subscription for $875.  The 2015 Fact Book can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 ext. 2251.

To view sample pages click here.

About the Beverage Information & Insights Group
Serving all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.albevresearch.com.

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