2024 Cheers On-Premise BARometer Handbook

Available November 2024

The Cheers On-Premise BARometer Handbook provides comprehensive information on distilled spirits, beer and wine consumption.  The Handbook covers key beverage industry trends impacting bars and full-service restaurants and their customers. 

This edition includes:

• 2023 on-premise consumption of beverage alcohol.
• Analysis of the on-premise 2023 trends for spirits, wine and beer by category and segment.
• Five-year historical industry case consumption trends, 2019-2023.
• Proprietary on-premise 2024 Beverage Alcohol Professionals Survey data.
• Popular cocktails, shots, wine varietals and beer styles.
• On-Premise Alcoholic Beverages Consumed Most Often.
• Drivers of Drink-Order Decisions.
• Meet the Mixologist Profiles.
• On-Premise consumer behavior alcohols trends from Kantar Profiles/Mintel
• Includes attitudes on ordering Alcoholic Beverages at bars/restaurants.
• Reasons for Consuming Alcoholic Beverages at Bars/Resturants.
• Most Important Factors When Ordering Alcoholic Drinks. 
• On- vs. Off-premise 2023 beverage alcohol retail dollar sales.