Despite growing by 0.1% to 2.8 billion 2.25-gallon cases in 2015, beer's beverage alcohol market share decreased for the second straight year. Cider grew to 30.8 million 2.25-gallon cases in 2015, while flavored malt beverages increased 6.7% thanks to strong performances from top brands. Craft beer continues to mobilize the beer category, resulting in a 14.1% increase for the category to 276.5 million 2.25-gallon cases. Light beer (-3.6%), popular beer, malt liquor, and iced beer (-2.0%) all declined in 2015.
Wine kept pace with distilled spirits, growing 2.0% in 2015 to 332 million 9-liter cases. Vermouth/Aperitifs and table wine each saw a 1.7% growth. The consumer shift toward premium brands continued, as spending increased and shoppers cited wine as their go-to option for special occasions. Champagne and sparkling wines increased 8.6%, helped by the surging prosecco category.
About the 2016 Handbook Advance
The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on beverage alcohol sales and consumption.
The Handbook Advance 2016 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595. Shipping is $15 for US orders,$25 for all other orders. They can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 Ext. 2251.
The Beverage Information Group
Andrew Sims, Sales & Marketing Manager
203-855-8499 Ext. 2251
Marina Velez, Sr. Product Manager/Data & Insights
203-855-8499 Ext. 2212
SOURCE Beverage Information Group