On-Premise Beverage Alcohol Consumption Increases After Five Year Decline, According to Just-Released Cheers BARometer Report
Just as the overall economy has been slowly stabilizing, so has the on-premise segment. After almost five years of steep declines, 2012 marked the first year of modest beverage alcohol consumption increases, with spirits and wine leading the push into positive territory.
While both on- and off-premise suffered duringthe recessionary years, the on-premise was hit harder as consumers consumed more alcohol at home, ordered lower priced beverages, or drank less overall. Consumers are now spending more, but are still cautious. According to the Beverage Information Group’s Cheers On-Premise BARometer Handbook 2013, spirits consumption increased 1.6%, wine 0.5% and beer only 0.1% on-premise.
In this 10th edition of the handbook, the BARometer data - which focuses on beverage alcohol trends – now includes preliminary consumption figures for 2013. Also added this year is critical consumer information for the on-premise segment. We tap into the drinking habits of Hispanics, a growing and rapidly assimilating segment of U.S. consumers. Their spending power makes this segment an important part of the beverage landscape.
Three category experts also give us their thoughts on the on-premise market: Paul Pacult, Editor of F. Paul Pacult’s Spirit Journal, discusses critical factors influencing the spirits world; Stephen Beaumont, hospitality consultant and educator, gives us his take on beer; and Doug Frost, wine consultant and both a Master Sommelier and Master of Wine, reports on up and coming wine styles.
The Cheers On-Premise BARometer Handbook is the industry’s leading report on beer, wine and spirits consumption in bars, clubs, hotels and restaurants. The handbook includes in-depth research regarding volume, sales and consumer opinion. The Cheers OnTrac Bar Managers Study provides a comprehensive report on beverage alcohol trends, distribution, sales and marketing in the on-premise segment.
The cost of the full edition is $4,995; with CD $5,495. The Spirits Edition is $3,350; with CD $3,850. The Wine Edition is $3,100; with CD $3,600. The Beer Edition is $2,350; with CD $2,850. Shipping and handling: $15 for US orders, $25 for all other orders. The handbook/CD can be purchased at www.bevinfostore.com or by calling Cynthia Porter at (630) 762-8709.