Distilled Spirits, Wine Industries See Continued Growth in 2014, Beer Decreases Slightly

 

Beverage Information Groups Handbook Advance 2015 Released

Norwalk, Conn., (April 15, 2015) The beverage alcohol industry had a year that could best be described as transformational in 2014.  Consumers’ approaches to beverage alcohol have caused the industry to adapt to changing drinking habits.  Consumers are no longer tied to one specific drink, as they now make their choice by type of occasion.  According to the Beverage Information Group’s Handbook Advance 2015, distilled spirits and wine both saw increases in consumption last year.  The beer industry experienced declines, but had pockets of growth. 

 Distilled spirits achieved its 18th consecutive year of volume growth, ending the year up 1.6%, reaching 213.2 million 9-liter cases.  Whiskies continue to captivate interest, while the vodka and rum categories struggle to achieve growth.  The demand for heritage-filled and authentic experiences has pushed whiskey as the new drink du jour.  Handmade boutique and small-batch spirits also contributed to distilled spirits’ growth.   

 The wine industry also fared well while facing its most competitive market in history.  After surpassing France as the world’s largest wine market in 2013, the US marked its 21st straight year of growth last year.  This growth has come from newer products within the wine segments — for example, blended red offerings such as Prosecco and Cava. The wine industry experienced a 0.7% increase and landed at 327.6 million 9-liter cases.

Beer industry consumption patterns are continually shifting, and it was no different in 2014.  Today’s consumer is moving away from mainstream brands toward higher end craft and super-premium offerings.  This growth is coming from smaller brands and has helped stem recent declines.  The beer industry ended the year with a slight decrease of 0.5%, ending at 2.832 million 2.25-gallon cases.