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7 Beverage Alcohol Consumption Trends

7 Beverage Alcohol Consumption Trends

7 Beverage Alcohol Consumption Trends

By Kyle Swartz

Alcohol sales are largely trending in the right direction.

For instance, distilled spirits posted another year of steady volume growth in 2015, according to the Beverage Information & Insights Group, the research unit of Cheers’ parent company. The just-published 2016 Handbook Advance reports that total distilled spirits consumption reached a projected 215.9 million nine-liter cases last year, up from 211.7 nine-liter cases the year prior. (This is pictured in the chart above.)

Marybeth Came, Beverage Information Group’s director of client services, recently presented a preview on spirits, wine and beer consumption trends at the Women’s Beverage Alcohol Symposium in Newton, MA. Here’s a summary of the highlights:

1. Pockets of growth in distilled spirits consumption included brandy and Cognac (up 5.6% over 2014), tequila (up 4.4%) and all things whiskey.

2. Brown spirits, particularly straights (which reached 19.7 million nine-liter cases in 2015), continue to captivate consumers’ interest as they are perceived as heritage-filled and authentic, traits that play directly into the purchasing prerequisites of today’s customers.

3. Modest growth continues in the vodka category (up 1.1% from 2014), but deceleration can be associated with flavor fatigue, especially among imported offerings.

4. Volume growth in the beer category was flat year over year, as today’s consumers continue to move away from mainstream and flagship brands toward imports, higher-end craft and super-premium offerings.

5. The total wine segment increased 2.0% in 2015, led by significant gains in the sparkling category.

6. Millennial consumers are drinking more distilled spirits, particularly vodka, tequila and rum.

7. Older Millennials (age 25 to 34) are drinking more wine with a preference for table and sparkling wines; they’re also driving beer consumption, favoring imports, light beers and craft offerings.

For more information about the Handbook Advance and other beverage alcohol industry data from BIIG, visit www.albevresearch.com and www. bevinfostore.com.

 

Visit the Cheers website to learn more!

 

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BIIG In Attendance at Women’s Beverage Alcohol Symposium

The Beverage Information & Insight Group’s Marybeth Came presented at the Martignetti Women’s Beverage Alcohol Symposium in Newton, MA earlier this month. More than 250 industry professionals gathered to share ideas and network. The event included breakout sessions, seminars and a trade show.

Came’s presentation during lunch covered trends in the beverage alcohol industry, including the changing habits of today’s consumer, how people decide what to drink by occasion and the rise of premium and super-premium beverages.

Other presentations during the day-long event included “Presenting your Best,” a business etiquette seminar covering professional communication and recognizing international custom norms, and “Life in Balance,” a session on work-life balance covering topics as diverse as exercise, meditation and neuroscience.

womensforum1“The beverage alcohol trends presentation was well-received by those in attendance,” Came says. “I also attended a number of the breakout sessions, which were very informative.”

Sales and Marketing Manager Andrew Sims also attended the event, staffing the Beverage Information & Insights Group trade booth and sharing information about beverage data and handbooks with the attendees.

There were drop bins at the event as well, collecting professional handbags and accessories to donate to Dress for Success Boston. For more information about the event, visit www.bevinfostore.com.

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Martignetti Women's Beverage Alcohol Symposium

Martignetti Women's Beverage Alcohol Symposium

Beverage Information Group to attend the Martignetti Women's Beverage Alcohol Symposium this Wednesday, April 13th in Newton, MA.

Marybeth Came will be presenting on behalf of the Beverage Information Groups.

For more information, please visit the Martignetti Companies website.

 

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The Beverage Information Group's Handbook Advance 2016 Now Available!

The Beverage Information Group's Handbook Advance 2016 Now Available!

NORWALK, Conn., April 5, 2016 /PRNewswire/ -- The beverage alcohol industry continued to grow in 2015, adding millions of cases sold thanks to new product introductions and targeted promotions. According to the Beverage Information Group's Handbook Advance 2016, beer, wine, and distilled spirits sales all rose in 2015, building upon decades of growth for the industry.

Distilled spirits grew by 2.0% in 2015, an increase of more than 4 million cases.  Several categories achieved positive growth, but gin and rum declined by 1.8% and 1.5%, respectively.  Last year marked the 19th consecutive year of growth for distilled spirits, which totaled 215 million nine-liter cases.  The growth was driven by the resurgence in American Whiskey, which has more than doubled over the past decade to $1.56 billion in sales.  Vodka maintained its overall distilled spirits share at 33.7%, but its growth was outpaced by tequila (4.4%) and several other categories.

Despite growing by 0.1% to 2.8 billion 2.25-gallon cases in 2015, beer's beverage alcohol market share decreased for the second straight year.  Cider grew to 30.8 million 2.25-gallon cases in 2015, while flavored malt beverages increased 6.7% thanks to strong performances from top brands.  Craft beer continues to mobilize the beer category, resulting in a 14.1% increase for the category to 276.5 million 2.25-gallon cases.  Light beer (-3.6%), popular beer, malt liquor, and iced beer (-2.0%) all declined in 2015.

Wine kept pace with distilled spirits, growing 2.0% in 2015 to 332 million 9-liter cases.  Vermouth/Aperitifs and table wine each saw a 1.7% growth.  The consumer shift toward premium brands continued, as spending increased and shoppers cited wine as their go-to option for special occasions.  Champagne and sparkling wines increased 8.6%, helped by the surging prosecco category.

About the 2016 Handbook Advance
The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on beverage alcohol sales and consumption.

The Handbook Advance 2016 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595.  Shipping is $15 for US orders,$25 for all other orders.  They can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 Ext. 2251.

Contacts:
The Beverage Information Group
Andrew Sims, Sales & Marketing Manager
203-855-8499 Ext. 2251
asims@epgmediallc.com

Marina Velez, Sr. Product Manager/Data & Insights
203-855-8499 Ext. 2212
mvelez@epgmediallc.com

SOURCE Beverage Information Group

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Distilled Spirits & Wine Encroaching on Beer’s Dominance

The Beverage Information Group’s Handbook Advance 2016 Details Trends

 

Norwalk, Conn., (February 11, 2016) — The beverage alcohol industry continues to build on decades of growth. In 2015, suppliers reacted to changing consumer tastes with new product introductions and targeted promotions. As a result, beer, wine and spirits sales volume outpaced the growth of overall consumer package goods – increasing by 2.16%, compared to 0.2% for CPG. Spirits and wine sales growth outpaced beer according to the Beverage Information Group’s Handbook Advance 2016.

Premium products led the way in 2015 as consumer loyalty continued to decline and occasion-based buying increased. More than 40% of consumers drank across categories (beer, wine and spirits), creating a huge opportunity for brands to grow share in the $213 billion beverage alcohol market.

Capitalizing on American Whiskey’s resurgence, distilled spirits grew in volume for the 19th consecutive year, increasing by 2.3% to 215 million 9-liter cases. The domestic and international demand for American Whiskeys caused U.S. spirits exports to more than double over the past decade (to $1.56B in 2015). All distilled spirits categories saw growth in 2015 - with the exception of rum, which declined 1.5%.

The wine category saw moderate growth, increasing in overall market share by 0.2% to $80 billion. Several wine categories experienced considerable volume increases, including 1.8% for table wine and 7.2% for sangria, while sparkling wine saw nearly double-digit growth thanks to prosecco. Consumers cite wine as their go-to option for celebrating special occasions, and wine drinkers continue to trade up to premium brands.

While beer’s overall share of the beverage alcohol market decreased for the second straight year, the craft beer boom shows no sign of slowing, with consumers choosing local brews more often than national brands. The growth in on-premise consumption helped launch new products and kept overall beer sales from falling further.

 

About the 2016 Handbook Advance

The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on beverage alcohol sales and consumption.

The Handbook Advance 2016 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595 plus shipping.  To purchase go to www.bevinfostore.com or call Andrew Sims at (203) 855-8499 Ext. 2251.

 

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The Beverage Information Group Builds Upon Over 50 Years of Handbooks with the 2016 Beverage Alcohol Handbook Collection

The Beverage Information Group Builds Upon Over 50 Years of Handbooks with the 2016 Beverage Alcohol Handbook Collection

NORWALK, Conn., Jan. 12, 2016 /PRNewswire/ -- The beverage alcohol industry saw another transformational year filled with new trends, rules and regulations, and hot growth categories contributing to an ever-changing landscape. Building upon an already extensive 50-plus year history of producing and distributing beverage alcohol data, the Beverage Information Group presents its 2016 collection of handbooks.

Ranging from the Handbook Advance, the industry's earliest and most complete report on beverage alcohol sales and consumption, to the Liquor Handbook, which provides the most accurate and in-depth U.S. distilled spirits market information, the collection of 2016 Handbooks is comprised of several must-have items for industry professionals.

The 2016 Handbooks include information pertaining to various alcohol categories including liquor, wine, and beer, as well as the on-premise market, supermarket and convenience store data. The primary topics included are brand depletions, consumption trends, retail sales analyses, advertising demographics and consumer demographics.

Domestic beverage alcohol sales hit $4.8 trillion in 2015, a 3.3% increase, and are projected to reach $5 trillion in 2016. While the vast majority of U.S. retail sales still occur in physical stores, the ecommerce market is growing. U.S. ecommerce sales accounted for 7.1% of the total beverage alcohol market in 2015. Purchasing a 2016 Handbook allows you to stay informed with the most current data available. The constant shifting of trends and sales data in the beverage alcohol industry make these handbooks a necessary part of every complete data library.

About the 2016 Handbooks
The 2016 Handbooks are the most comprehensive source of information on U.S. beverage alcohol industry sales trends. They include consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here.

The 2016 Handbooks can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 Ext. 2251. Shipping and handling is $15 for U.S. residents, or $25 for international orders.

About the Beverage Information & Insights Group
BIIG serves all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.albevresearch.com.

Contacts:
The Beverage Information Group
Andrew Sims, Sales & Marketing Manager
203-855-8499 Ext. 2251
asims@epgmediallc.com

Marina Velez, Senior Product Manager, Data & Insights
203-855-8499 Ext. 2212
mvelez@epgmediallc.com

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Beverage Alcohol Legislative Changes Move the Industry Forward; Stay Current with the Beverage Information Group's 2015 Fact Book

NORWALK, Conn., Nov. 3, 2015 /PRNewswire/ -- Keeping up with the vast amount of beverage alcohol rules, regulations, and laws is absolutely essential.  But the guidelines governing the industry can be overwhelming and complex.  For more than 20 years, The Beverage Information Group's Fact Book has been a necessity for industry professionals, providing the most relevant information on beverage alcohol standards and regulations.

The 2015 Fact Book's easy-to-use format details current laws and impending legislation, including those that are designed to benefit small distilleries and brewers.  Both the Distillery Innovation and Excise Tax Reform Act of 2015 and the Small BREW Act aim to lower tax rates for distillers and breweries to reward their economic importance and job creation capabilities.

Additionally, changes in consumer purchasing behaviors have stoked debate over sales regulations.  As more states begin to place emphasis on consumer convenience, some have reevaluated blue laws that are outdated in today's world.  The beverage alcohol industry has seen an increase of direct-to-consumer shipping practices, accompanied by relaxing restrictions that once limited the industry, leading to greater sales potential.

Other topics charted in this reference volume include distilled spirits, wine and beer consumption by state; merchandising and advertising guidelines; on-premise and off-premise licensees by category; product tasting guidelines by state; blood alcohol laws; state excise tax rates; wholesaler and retailer license fees and a breakdown of specific retail outlet selling capabilities.  State-by-state provisions by carrier are also included to help marketers better understand shipping laws by location.

About the 2015 Fact Book Handbook
The 2015 Fact Book is available in hard copy for $495; S&H is $15 for U.S. residents, or $25 for international orders. The continuously update web version is available with a one-year subscription for $875.  The 2015 Fact Book can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 ext. 2251.

To view sample pages click here.

About the Beverage Information & Insights Group
Serving all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.albevresearch.com.

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Craft, Flavored Malt & Imported Beers Experience Strong Growth While Traditional Beers Struggle In A Changing Marketplace

Norwalk, Conn. (October 14, 2015) – Innovation was a driving force for the beer industry in 2014. Despite improving economic conditions, beer business declined slightly, by .1% to 2.8 billion 2.25-gallon cases, according to the Beverage Information Group’s 2015 Beer Handbook. Beer consumer preferences continued to evolve, as disposable income increased and economic conditions improved.

The Craft beer category grew by 15.2% in 2014 to 242.4 million 2.25-gallon cases, not quite enough to counterbalance the overall beer industry decrease. The growth in craft affirms the trend of consumers switching to local, up-and-coming breweries. Imported beers from Mexico are also trending up, with growth coming from various demographic segments.

Younger consumers are more engaged with brands that offer a level of distinction. Two-thirds of respondents to a recent poll cited local production as being “important,” leading major brewers to follow the trend. MillerCoors shut down a larger North Carolina brewery, yet purchased a small craft brewery in California. Consumers are keen on supporting businesses in their regional area, creating a personal connection with the brand.

The rise and success of smaller breweries like Small Town Brewery, maker of Not Your Father’s Root Beer, is leading to new innovation among larger brewers. There are several varieties of “hard soda” and other categories scheduled for future release from major brands. Ciders continued to remain popular alternatives to traditional beers, growing at a rate of over 65% to 28.2 million cases.

 

About the 2015 Beer Handbook

The 2015 Beer Handbook is the most comprehensive source of information on U.S. beer industry sales trends. It includes consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here.

The 2015 Beer Handbook is available for $815; the handbook with CD is $1,415. Shipping and handling is $15 for U.S. residents, or $25 for international orders. The 2015 Beer Handbook can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 ext. 251.

About the Beverage Information & Insights Group

Serving all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.albevresearch.com.

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U.S. Wine Consumption Increases Lead Over France During A Year of Economic Improvement

NORWALK, Conn., Sept. 9, 2015 /PRNewswire/ -- The U.S. leveraged an improving economy to maintain the title of world's largest wine market last year. Larger discretionary income levels for consumers contributed to Americans purchasing more wine, marking a 1% growth rate to 328.6 million 9-liter cases, according to the Beverage Information and Insights Group's 2015 Wine Handbook.

The U.S. continued to lead the wine market in 2014 after surpassing France in 2013. U.S. wineries grew to 8,287 in 2014, an increase of 525. This may explain why domestic wine growth increased 1.3%, while imported wine growth decreased by 0.7%.

Wine consumers matured in 2014, demonstrated by the increase in sales of wines in the $10 to $20 price range. Sales of wines priced below $10 slowed. Box wine brands saw double-digit increases and consumers began purchasing smaller 187-ml wine bottles, primarily for consumption at outdoor events.

With California facing its fourth year of major drought, which has caused production struggles, Oregon and Washington experienced record-size wine crops in 2014. Some wine suppliers raised prices, finding that consumers are more likely to purchase a new brand at a higher price point, than to remain with a familiar brand that raises its price.

According to the 2015 Wine Handbook, table wine grew to 300.8 million 9-liter cases, a 0.9% increase over 2013.  The champagne and sparkling wine category grew for its 13th consecutive year to 18.2 million 9-liter cases, up 4.0%.

About the 2015 Wine Handbook
The 2015 Wine Handbook is the most comprehensive source of information on U.S. wine industry sales trends. It includes consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here.

The 2015 Wine Handbook is available for $890; the handbook with CD is $1,490. Shipping and handling is $15 for U.S. residents, or $25 for international orders. The 2015 Wine Handbook can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 ext. 251.

About the Beverage Information & Insights Group
Serving all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.albevresearch.com

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American Whiskey Propels Distilled Spirits Consumption to 18th Straight Year of Growth

Norwalk, Conn., (August 19, 2015) – Consumers are expanding their spirits purchases as the economy stabilizes - experimenting with new products, trading up and crossing categories. Both on- and off-premise sales rose in 2014 compared to 2013, reflecting a rise in disposable income and increased consumer confidence.

Whiskeys continue their recent upward trend, while other categories have fallen out of favor and are struggling to achieve growth. According to the Beverage Information Group’s recently released Liquor Handbook 2015, distilled spirits achieved its 18th consecutive year of volume growth, up 1.5% and reaching 211.8 million 9-liter cases in 2014. 

The whiskey renaissance shows no signs of slowing down. American whiskeys are trendy and sales continue to rise, as Millennial consumers demand authentic products with heritage and history. Straight whiskey increased by 6.4% to 18.8 million 9-liter cases. Blended whiskey, which has been trending flat over the years, also increased slightly. Irish whiskey, the smallest of all the distilled spirits categories, is also the fastest-growing. It followed up 11 years of double-digit growth with a healthy 7.8% increase last year.

Whiskeys weren’t the only categories to grow in 2014. Vodka increased by 1.0% to 72.0 million 9-liter cases in 2014, marking the category’s 19th consecutive year of gains. Tequila continued its five-year rise of over 5%, while Brandy and Cognac climbed 3.5% to 11.1 million 9-liter cases. Cordials and Liqueurs were basically flat, but import Fireball continued its streak of triple-digit growth and finished 2014 at 3.9 million 9-liter cases.

Canadian whiskey, Scotch whiskey, Gin, Rum and Prepared Cocktails saw overall declines.

 

 

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