Norwalk, Conn., (August 19, 2015) – Consumers are expanding their spirits purchases as the economy stabilizes - experimenting with new products, trading up and crossing categories. Both on- and off-premise sales rose in 2014 compared to 2013, reflecting a rise in disposable income and increased consumer confidence.
Whiskeys continue their recent upward trend, while other categories have fallen out of favor and are struggling to achieve growth. According to the Beverage Information Group’s recently released Liquor Handbook 2015, distilled spirits achieved its 18th consecutive year of volume growth, up 1.5% and reaching 211.8 million 9-liter cases in 2014.
The whiskey renaissance shows no signs of slowing down. American whiskeys are trendy and sales continue to rise, as Millennial consumers demand authentic products with heritage and history. Straight whiskey increased by 6.4% to 18.8 million 9-liter cases. Blended whiskey, which has been trending flat over the years, also increased slightly. Irish whiskey, the smallest of all the distilled spirits categories, is also the fastest-growing. It followed up 11 years of double-digit growth with a healthy 7.8% increase last year.
Whiskeys weren’t the only categories to grow in 2014. Vodka increased by 1.0% to 72.0 million 9-liter cases in 2014, marking the category’s 19th consecutive year of gains. Tequila continued its five-year rise of over 5%, while Brandy and Cognac climbed 3.5% to 11.1 million 9-liter cases. Cordials and Liqueurs were basically flat, but import Fireball continued its streak of triple-digit growth and finished 2014 at 3.9 million 9-liter cases.
Canadian whiskey, Scotch whiskey, Gin, Rum and Prepared Cocktails saw overall declines.
Beverage Information Group’s Handbook Advance 2015 Released
Norwalk, Conn., (April 15, 2015) — The beverage alcohol industry had a year that could best be described as transformational in 2014. Consumers’ approaches to beverage alcohol have caused the industry to adapt to changing drinking habits. Consumers are no longer tied to one specific drink, as they now make their choice by type of occasion. According to the Beverage Information Group’s Handbook Advance 2015, distilled spirits and wine both saw increases in consumption last year. The beer industry experienced declines, but had pockets of growth.
Distilled spirits achieved its 18th consecutive year of volume growth, ending the year up 1.6%, reaching 213.2 million 9-liter cases. Whiskies continue to captivate interest, while the vodka and rum categories struggle to achieve growth. The demand for heritage-filled and authentic experiences has pushed whiskey as the new drink du jour. Handmade boutique and small-batch spirits also contributed to distilled spirits’ growth.
The wine industry also fared well while facing its most competitive market in history. After surpassing France as the world’s largest wine market in 2013, the US marked its 21st straight year of growth last year. This growth has come from newer products within the wine segments — for example, blended red offerings such as Prosecco and Cava. The wine industry experienced a 0.7% increase and landed at 327.6 million 9-liter cases.
Beer industry consumption patterns are continually shifting, and it was no different in 2014. Today’s consumer is moving away from mainstream brands toward higher end craft and super-premium offerings. This growth is coming from smaller brands and has helped stem recent declines. The beer industry ended the year with a slight decrease of 0.5%, ending at 2.832 million 2.25-gallon cases.
Norwalk, CT (February 24, 2015) — As the economy continues to slowly stabilize, on-premise beverage trends continue to evolve. The on-premise struggled in 2013 and 2014, as consumer confidence has prevented people from fully returning to their pre-recessionary spending levels. According to the Cheers On-Premise BARometer Handbook, distilled spirits consumption in restaurants and bars decreased 1.8%, wine 0.6% and beer 1.5%.
The Cheers On-Premise BARometer Handbook is the industry’s leading report on beer, wine and spirits consumption for the on-premise. The Handbook provides in-depth research on beverage alcohol trends, sales volume, distribution, marketing and consumer opinion in the on-premise segment. This report will help increase your profitability by helping you better understand the rapidly changing beverage trends in restaurants and bars.
In the most recent edition of the Handbook, three experienced industry professionals once again interpret and analyze the data and give their insights on the on-premise market: Paul Pacult, Editor of F. Paul Pacult’s Spirit Journal, discusses key factors to success in the spirits category; Stephen Beaumont, hospitality consultant and educator, delves into the beer category; and Doug Frost, wine consultant, Master Sommelier and Master of Wine, talks about upcoming wine styles to watch.
New in the Handbook this year — two editions customized for key audiences. The Abridged PDF Edition contains text from the Full Edition, plus key selected charts. This edition is a superior tool for executives who need an overview of the on-premise market. The Data Compendium PDF Edition includes all of the charts from the Full Edition. The edition provides analysts with the data they need most.
Norwalk, Conn., (Nov. 12, 2014) — Keeping up with the complex and ever-changing rules, regulations and laws about the sales, distribution, promotion and marketing of distilled spirits, wine and beer in the 50 states (and the District of Columbia) is absolutely mandatory, and the penalties for non-compliance can be severe. For over 20 years, beverage industry professionals have relied on The Beverage Information & Insights Group’s Fact Book to stay up to date. In recent years, laws have changed in response to consumer purchasing habits while also keeping consumer convenience in mind. A few key examples are more states overturning blue laws, allowing tastings in retail stores, setting up growler stations and direct-to-consumer shipping.
The newly released Fact Book details current laws regarding beverage alcohol, as well as impending legislation. Additional topics charted in this compendium include distilled spirits, wine and beer consumption by state; merchandising and advertising guidelines; on-premise and off-premise licensees by category; product-tasting guidelines by state; blood alcohol laws; state excise tax rates; wholesaler and retailer license fees; and what is allowed to be sold in which retail outlets. Also included are state-by-state provisions by carrier to help marketers better understand who can ship where.
The Fact Book 2014 is available in hard copy format or as a Web subscription. The one-year Web subscription, which tracks the changes in all states’ rules, regulations and laws as they happen, allows users to search by state, and includes detailed retail sales regulations and interstate shipment information for all states.
Norwalk, Conn., (October 14, 2014) – As the economy continues to expand, premium and super-premium distilled spirits consumption is stronger than ever. This premiumization trend occurring in every segment of the beverage alcohol industry has the consumer drinking less, but drinking better. According to the Beverage Information & Insights Group’s 2014 Liquor Handbook, this trend resulted in slower sales growth, with the industry posting a gain of just 2.2% by volume to end 2013 at 210 million 9-liter cases.
The Liquor Handbook has established itself as the leading reference for U.S. distilled spirits consumption by offering a complete domestic overview. It also contains critical comparative international statistics. Getting a handle on the each landscape can help you evaluate the conditions for your business, as well as navigate mergers and acquisitions.
The industry experienced diminished growth domestically, although most of the individual distilled spirits categories experienced upticks -- with a few exceptions. Unlike Straight Whiskey, Blended Whiskey has been unable to reinvent itself, resulting in declining sales and marketers focusing on categories with higher potential. Gin also lost volume because high-end offerings, which comprise the majority of the category’s growth, were not large enough to make up for the deficit overall. Finally, pressure on Prepared Cocktails to create new products, combined with the slowing of the Skinnygirl brand, resulted in the category losing 9.1%.
The 2014 Liquor Handbook is the most comprehensive source of information on U.S. spirits and sales trends. The essential resource provides consumption and projection information by category and by market, tracks leading brands, and includes international consumption data.
The 2014 Liquor Handbook (hard copy or PDF) is $945; handbook with CD is $1,145. Shipping and handling is $15 for U.S. orders; $25 for international orders. The publications can be purchased at www.bevinfostore.com or by calling Cynthia Porter at (630)762-8709.
Norwalk, Conn. (August 26, 2014) -- The U.S. topped France as the world’s largest wine market last year as Americans continues to develop a greater appreciation for the libation. According to the Beverage Information and Insights Group’s 2014 Wine Handbook, the wine category increased 1.9% to 325.4 million 9-liter cases last year. Production and consumption levels are also at an all-time high.
Relaxed restrictions on direct winery shipments contributed to the wine industry’s success in 2013. Direct shipments increased 9.3% to 3.47 million cases, and dollar sales of winery-to-consumer shipments increased 7.7% to $1.57 billion. Shipments from Napa Valley represented almost half of the total value, with Sonoma County and Oregon experiencing the largest growth of direct shipments.
According to the Wine Handbook, table wine grew to 298.2 million 9-liter cases, a 2.0% increase over the previous year. Domestic and imported wine increased 2.5% and 0.2%, respectively. Domestic table wine’s success can be credited to two leading brands -- Franzia Winetaps and Barefoot Cellars. Imported table wine’s slowed growth can be partly attributed to the on-premise’s struggle to reach consumption levels sustained prior to the recession.
The champagne and sparkling wine market continues to grow. The category increased 2.6% to 17.5 million 9-liter cases in 2013, its 12th consecutive year of growth. Interest in sparkling wine persists in restaurants and bars, as well as at home. Growth was ignited during the recession when consumers found price-friendly domestic and imported sparkling wines with good value and great taste.
The 2014 Wine Handbook is the leading source for U.S. wine sales and consumption trends. It includes consumption analysis; the top 50 metro markets; supplier performance; advertising expenditures; consumer preferences; direct shipping data; and economic/demographic data.
The cost of the 2014 Wine Handbook is $890; handbook with CD is $1,090. Shipping and handling is $15 for U.S. residents, $25 for all international orders. The handbook and CD can be purchased at www.bevinfostore.com or by calling Cynthia Porter at (630) 762-8709.
Norwalk, Conn., (July 24, 2014) – As the economy continues to expand, premium and super-premium distilled spirits are coming back stronger than ever. This premiumization trend occurring in every segment of the beverage alcohol industry has the consumer drinking less, but better. According to the Beverage Information & Insights Group’s 2014 Liquor Handbook, this trend resulted in slower sales growth, with the industry posting a gain of just 2.2% by volume to end 2013 at 210 million 9-liter cases.
Although the industry overall experienced diminished growth, most of the individual distilled spirits categories experienced upticks -- with a few exceptions. Unlike Straight Whiskey, Blended Whiskey has been unable to reinvent itself, resulting in declining sales and marketers focusing on categories with higher potential. Gin also lost volume because high-end offerings, which comprise the majority of the category’s growth, were not large enough to make up for the deficit overall. Finally, pressure on Prepared Cocktails to create new products, combined with the slowing of the Skinnygirl brand, resulted in the category losing 9.1%.
Consumer spending habits continue to evolve in restaurants and bars as well, resulting in a decrease in volume and modest increase in dollars.
“Although the on-premise volume fell 1.8%, dollars increased 2% due to consumers drinking less, but making the most of their occasions by drinking better products,” says Adam Rogers, Manager of Information, Beverage Information & Insights Group, Norwalk, Conn. “Suppliers continue to focus on Millennials because they are responsible for establishing the trends that have spurred growth in the premium-and-above price points.”
The 2014 Liquor Handbook is the most comprehensive source of information on U.S. spirits and sales trends. It includes consumption and projection information by category and by market, tracks leading brands and reports historical data.
The 2014 Liquor Handbook is $945; handbook with CD is $1,145. Shipping and handling is $15 for U.S. orders; $25 for international orders. The publications can be purchased at www.bevinfostore.com or by calling Cynthia Porter at (630)762-8709.
OnTrac Data Provides Insight into What Drives On-Premise Consumer Behavior
Most customers haven’t decided what to drink when they enter an establishment. So what steers them toward a brand choice? The Beverage Information & Insight Group’s OnTrac data gathers on-premise sales, visibility and promotion data, providing answers to that question and a roadmap for creating an effective on-premise adult beverage program.
For relatively new brands building consumer awareness and volume sales, being in the well may be the most strategic move to reach the largest number of customers. But for established brands, visibility and branded promotion are the elements that drive brand strength. Prominent back bar positioning, menu placements, branded signature drinks and merchandising all influence purchasing behavior. BIIG data shows that menu placement and branded signature drinks provide the most powerful suggestive selling outside of server recommendations.
“Back bar stocking used to be a sign of brand strength. Today with the development of integrated drink programs, garnering consumer impressions through menu placement, specialty drink listings and on-table merchandising can catapult a brand to success,” says Andrew Esham, VP & Managing Director of BIIG. “Repetitive customer visibility has a powerful influence on brand awareness and perception.”
The data gathered through the OnTrac on-premise study shows the growing importance of branded drink programs, and the danger of relying too much on back bar placement as a driver of customer awareness.
“A brand like Bacardi Superior has strong back bar placement and is equally dominant on menu placement and branded signature drinks,” Esham says. “Cruzan, with less than half Bacardi’s back bar placement, executes its drink program quite effectively – giving it nearly the same overall visibility as Bacardi.”
The OnTrac study is conducted annually in August, comprising 2,500 on-premise outlets across multiple venue types (both chain and independent). OnTrac data reveals stocking location, menu placement, signature drink inclusion and pricing information at the brand level. The program also includes a bartender interview designed to identify drink trends and emerging brands.
For more information about OnTrac or to participate in the upcoming August 2014 study, contact Andrew Esham at 206-709-4112 or firstname.lastname@example.org.
Updated Edition of the 2014 Spirits, Wine and Beer Marketers Handbook and Database Now Available
Norwalk, Conn., (April 25, 2014) – The 2014 Spirits, Wine and Beer Marketers Handbook and Database is updated and available, according to The Beverage Information Group, the supplier of the most current facts, statistics and analysis on the beverage alcohol industry. The directory of spirits, wine and beer marketers, importers and suppliers includes: company, phone, fax, email address, website, key company executives, date of establishment, company size, capacity, acquisitions and brand affiliation by category. Also provided is a brand index detailing each product’s U.S. supplier, category and country of origin.
Access crucial information anytime, anywhere at www.bevhandbooksdb.com. The online edition of the Spirits, Wine and Beer Marketers Database is updated continuously throughout the year to reflect the most recent changes and developments in the industry. Subscribers can search the database by supplier, state, brand or executive title. The database also enables searches by key executive to create mail merges for marketing campaigns.
The newest edition now represents over 2,000 marketers, suppliers and importers; access to 1,500 key executives and over 15,000 brands - 3,700 spirits, 5,400 wine and 3,600 beer brands. Also included are over 350 micro/craft distilling companies in the U.S. You will also receive top-line consumption trends, written analysis of industry issues and a listing of national industry associations.
The original who’s who directory is still available in print edition. In this 718-page compendium, you will receive the same information as the online edition, without the continuous updates.
The cost of the 2014 Spirits, Wine and Beer Marketers Handbook with annual subscription to the online edition is $675; the handbook only is $495. Shipping and handling is $15 for all U.S. orders, $25 for all international orders. The Handbook and Handbook/Online Database subscription are available online at www.bevinfostore.com or by calling Cynthia Porter at (630) 762-8709.
New Executive Report Suite Illuminates Actionable Beverage Alcohol Trends
Norwalk, Conn., (June 9, 2014) – Wine and spirits consumption is increasing and consumers are trading up to premium products, but understanding and capitalizing on those trends isn’t as simple as recognizing them. Two new products from the Beverage Information & Insights Group (BIIG) provide beverage alcohol executives targeted insight into what’s driving industry consumption and sales trends.
The 2014 Adult Beverage Executive Analysis and Scorecard and the 2014 Growth Brands Report provide a clear and concise state of the industry, giving a benchmark for comparison against any brand portfolio. Both reports are must-haves for executives interested in uncovering new business opportunities, enhancing sales strategies and capitalizing on marketing spend.
The Adult Beverage Executive Analysis and Scorecard details wine, spirits and beer trends using data hand-selected for key decision makers by our research team and industry veteran Mike Ginley. The report features data at the brand and category level - including the latest BIIG statistics, a predictive outlook for the coming year and historical comparisons. The compact analysis gives executives actionable intelligence, allowing them to react immediately to market changes.
The Growth Brand Report presents a detailed analysis of the fastest-growing wine and spirits brands, defined by the exclusive BIIG methodology used to determine the annual Growth Brand Awards. The report includes wine and spirits data in four segments – Fast Track Brands, Rising Stars, Established Growth Brands and Comeback Brands, along with editorial describing the trends and consumption patterns impacting the award winners’ sales. It’s designed specifically for retailers, restaurateurs and other industry professionals seeking insight into existing and emerging trends.
The cost of the 2014 Growth Brands Report or the 2014 Adult Beverage Executive Analysis and Scorecard is $495 each. Both are available online as a downloadable PDF and they can be purchased at www.bevinfostore.com or by calling Cynthia Porter at (630) 762-8709.