2015 Cheers On-Premise BARometer Handbook - Beer Edition with CD

Beverage Information Group



This new beer edition of the Cheers On-Premise BARometer Handbook will include: on-premise beverage alcohol consumption by brand; on-premise non-alcohol beverage consumption patterns; data on demographics, promotion and advertising. Special contributors to the edition include: Steven Beaumont (hospitality executive and beer authority), Doug Frost (MW, MS and wine and spirits consultant/writer) and F. Paul Pacult (publisher/editor of F. Paul Pacult's Spirit Journal and beverage alcohol consultant). Also included are exclusive results from the Cheers OnTrac Bar Managers study, including most effective beverage alcohol promotions, key drivers behind beverage alcohol selection, non-alcohol beverage preferences, brand specific data by type of establishment and 31 key metro markets; restaurant industry trends; and consumer demographics and drinking preferences. Publication Date: April 2015


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