6 Unique Consumer Segments
IMBIBE - A Deep Dive into the U.S. Bev-Al Consumer Landscape
IMBIBE surveyed thousands of consumers to understand who "American Drinkers" are, how and when they consume alcohol, and what drives their purchasing decisions in both the on- and off-premise channels. With these findings, we segmented them into six distinct consumer segments.
Tap Into Consumer Insights
Using IMBIBE’s consumer findings and insights, you can build a winning marketing strategy around the 6 unique U.S consumer drinking segments, gaining the ability to:
- Understand what truly drives each segment’s purchasing decisions, and recommendations on how to reach them
- See the full picture of the key U.S. drinking consumers, with both demographics and psychographics outlined within each segment
- Maximize engagement with personalized messaging for each segment
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