Craft, Flavored Malt and Imported Beers Continue to Experience Growth While Traditional Beers Struggle
Norwalk, Conn., (October 17, 2017) – While certain segments of the beer category demonstrated strong gains in 2016, the overall category decreased by 0.3% to end the year with 2.83 billion 2.25-gallon cases, according to the Beverage Information Group’s 2017 Beer Handbook. Continued economic growth, employment gains, and evolving consumer preferences are contributing factors in the evolution of the beer industry.
The Imported beer segment enjoyed another year of strong volume performance, growing 6.7% to 454.4 million 2.25-gallon cases. This continued success helped push the import’s market share to 16% in 2016. The segment last peaked in 2007 when it reached 13.8% with 408.3 million 2.25-gallon cases before slipping each year until 2014, which began a string of years with positive sales gains.
The Craft beer segment grew 6.0% in 2016 to 300-million 2.25-gallon cases, the same growth rate as in the prior year. Remarkedly it surpassed the 10% market share for the first time, reaching 10.4% up from 9.8% in 2015. The craft explosion, however, is beginning to show signs that it’s losing steam. As the numbers of Millennials continues to grow so does their penchant for experimentation across brands and categories. On the upside for the craft segment is the growing number of regional and micro- breweries, topping 5,234 in 2016. With so many new offerings hitting the marketplace, Millennials may still find crafts appealing.
Flavored Malt Beverages (FMBs) leveled off in 2016 after experiencing growth of 7.5%, 8.2% and 21% the last three years, respectively. In 2016 FMBs accounted for 110 million 2.25-gallon cases, growing just 2.4%. The reason for this slow down begins at the top. Segment leader Bud Light Rita’s line had been growing at double and triple-digits since its introduction in 2012. In 2015 that momentum suddenly halted to just 0.5% growth, with growth in 2016 of only 0.1%. Still at 30.7 million 2.25-gallon cases, the brand is still a powerhouse and the segment leader.
The Super and Premium beer segments suffered in 2016 from the same problem as the Light beer segment: there’s a general malaise towards them for not being craft beer. Overall, the segment lost 13.3 million 2.25-gallon cases in 2016, shrinking to finish the year with 385.8 million 2.25-gallon cases. The super and premium segment commanded a 13.6% share of beer industry.
The Light beer segment is also under fire, slipping 2.6% in 2016, despite it being the largest segment in the industry with a whopping 44.5% market share. The light segment sold 1.26 billion 2.25-gallon case in 2016, 33 million fewer cases than in 2015. Among the 23 beers included in the 2017 Beer Handbook’s top light brands, only Michelob Ultra registered positive sales, finishing in 6th place with 70.8 million 2.25-gallon cases sold, an uptick of 18.4% over 2015.
The Popular beer segment continued its steady decline in recent years with only 6.5% of the overall beer market. The segment was down 1.7% to 185.6 million 2.25-gallon cases. The Malt Liquor and Ice segments were also down, roughly 4% verses 2015.
About the 2017 Beer Handbook
The Beverage Information Group’s 2017 Beer Handbook is the most comprehensive source of information on U.S. beer industry sales trends. It includes consumption and projection information by category and by market, tracks leading brands and reports historical data.
The 2017 Beer Handbook is available for $850; the handbook with data CD is $1,450. Shipping and handling is $15 for U.S. residents and $35 for international orders. The publications can be purchased at www.bevinfostore.com or by calling Marybeth Came at (203) 855-8499, Ext. 2251.
U.S. Wine Consumption Increases Led by the Upsurge in Total Sparkling and Champagne According to the 2017 Wine Handbook
Norwalk, Conn. (August 29, 2017) – The U.S. wine market, the largest in the world, continued to show strength in 2016 growing 2.4% to 341.1 million 9-liter cases led by a 6.6% upsurge in the consumption of total sparkling wines, according to the Beverage Information Group’s 2017 Wine Handbook. A strong U.S. economy, employment and wage gains, and larger discretionary incomes all contributed to the category’s growth.
Total domestic wines accounted for 76.8% of the wine category, up slightly from last year. Table wine grew to 309.4 million 9-liter cases, a 2.2% increase over 2015. The champagne and sparkling wine category grew for its 15th consecutive year to 22.1 million 9-liter cases, up an impressive 7.8%. Domestic sparkling wine reached 11.9 million 9-liter cases resulting in a 5.2% increase in volume, continuing an eleven-year growth streak.
According to the Wine Handbook, the premiumization trend in the wine market has not slowed but rather continued to evolve in 2016. Consumers continued to seek premium and high-end brands to enjoy at home and in on-premise venues. Sales of wines priced under $10 weakened again this year with wines in the $10 to $20 range thriving. In fact, many major brands had trouble staying top of consumers’ mind as was also the case last year. Smaller brands are becoming more attractive as word of mouth and social media platforms create unique awareness that is not found in traditional advertising mediums.
The number of U.S wineries also continued to grow, topping almost 8,300, up 4%. California, the largest wine producing state, continued to capitalize on the increasing popularity of its premium and super-premium wine segments in 2016. Wines produced in Oregon and Washington also continued to show promise as consumers are demonstrating their willingness to explore wine beyond the California segment.
About the 2017 Wine Handbook
The 2017 Wine Handbook is the most comprehensive source of information on U.S. wine industry sales trends. It includes consumption data and projected sales by category and by market, as well as leading brands and historical information. Categories include table, fortified and dessert wines, sparkling and champagne, vermouth and wine coolers. The 2017 Wine Handbook is priced at $925 for hard copy or PDF version and $1,525 for hard copy with accompanying MS-Excel data CD at www.bevinfostore.com or by calling Marybeth Came at (203)-855-8499 ext. 2216.
Distilled Spirits Post Another Year of Steady Volume Increases According to the Liquor Handbook 2017
Norwalk, Conn., (June 13, 2017) – The distilled spirits industry continued its impressive 19 straight years of growth, rising 2.7% in 2016 to 221.0 million 9-liter cases. Continued employment gains and wage increases have led to increased consumption of premium, quality products at home and on-premise. According to the Beverage Information Group’s Liquor Handbook 2017, consumers are spending more and drinking more – 5.8 million cases more than in 2016, to be exact.
The American straight whiskey category shows no signs of slowing down after a 6.2% increase in 2016. Premium brands continue to grow most rapidly as consumers show a willingness to trade up. As millennial consumers experiment within non-Bourbon segments of the whiskey category, imports are up as well. Canadian Whisky and Scotch rose 2.2% and 4.6%, respectively, in 2016, while Irish Whiskey saw its thirteenth straight year of double-digit growth, rising 15.0% to 3.6 million cases. After demonstrating strong growth last year and after years of negligible growth, the blended whiskey category fell flat again growing just 0.5% or 5.2 million cases.
Other distilled spirits categories saw mixed results in 2016. Tequila and brandy/cognac showed strong gains of 6.9% and 7.8% respectively. Vodka, whose growth rate has been slowing in recent years grew 2.1% to 74.3 million cases. But gin, rum and cordials/liqueurs showed little or negative growth. Rum consumption remains the second-largest spirit category, but decreasing volumes suggest consumers’ willingness to explore other categories.
In 2017, we expect consumers to continue that experimentation, especially as improving economic conditions raise disposable income. Millennials will continue to be the major force behind the growth of distilled spirits with their focus on quality products, perceived heritage and authenticity of legacy brands. Female and Hispanic consumers will represent growth opportunities for the industry now and into the future.
About the 2017 Liquor Handbook
The Beverage Information Group’s Liquor Handbook 2017 is the most comprehensive source of information on U.S. spirits and sales trends. It includes consumption and projection information by category and by market, tracks leading brands and reports historical data. The publications can be purchased at www.bevinfostore.com or by calling Marybeth Came.
Norwalk, Conn., (April 18, 2017) — The Spirits, Wine and Beer Marketers Database is available online from The Beverage Information & Insights Group, the supplier of the most current facts, statistics and analysis on the beverage alcohol industry. This original who’s who directory is comprised of importers, marketers and suppliers of beverage alcohol in the U.S. The database is updated continuously throughout the year to accurately track changes in the industry.
Access valuable information anytime, anywhere from any device at www.bevhandbooksdb.com. This online directory includes 2,000 spirits, wine and beer companies representing over 17,000 brands and over 1,500 executives. Listed are: company name, address, email, website, phone and fax number, key contacts, brand affiliation and company highlights such as size, capacity and acquisitions. Also provided is a brand index detailing each product’s U.S. supplier, category and country of origin.
The database enables subscribers to search by supplier, state, brand or executive title. It also allows searches by key executive to create mail merges for marketing campaigns. Subscribers may save the .csv data in Microsoft Excel. Also included in the database are top-line consumption trends, written analysis of industry issues and a listing of national industry associations.
The cost of the Spirits, Wine and Beer Marketers Database is $700. The database may be purchased online at www.bevinfostore.com or by calling Marybeth Came at 203-855-8499, Ext. 2216.
About The Beverage Information & Insights GroupThe Beverage Information & Insights Group serves all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, the 2017 Handbook series, and in-store custom and syndicated audits.
Norwalk, Conn., (March 21, 2017) — The distilled spirits, wine and beer industries continued to adapt to consumers’ changing attitudes towards beverage alcohol. Industry-wide premiumization kept pace with consumer interest in high-quality products. And Millennials continued to drive expansion and migrate toward brands with heritage, authenticity and quality.
Distilled spirits achieved its 20th consecutive year of steady volume growth, up about 2%. The wine category advanced 2.2%, while beer managed to reverse its string of negative annual performances with negligible growth of 0.1%, according to the Beverage Information Group’s Handbook Advance 2017.
American whiskey remained a hot category. It achieved 5.3% growth, as consumers continue to buy brown spirits of all varieties. Imported whiskey rode the wave of its American cousins, with Irish whiskey surging 17.8% to surpass 3 million cases.
Of non-whiskey categories, tequila increased the most at 5.0%. Vodka, which represents 33% of all distilled spirits, managed a meager 1% growth. Rum and gin reported decreases of 1%.
The wine category saw strong growth, increasing in overall market share by 2.2% to 339.3 million 9-liter cases, valued at $60 billion. The advance was led by a 7.8% upsurge in consumption of sparkling wines, and a 1.8% growth in table wines. Millennials, which comprise nearly half of all wine drinkers, are willing to try higher-priced table wines while demonstrating increased desire for experimentation.
Beer’s share of the beverage alcohol market posted a mere 0.1% increase, suspending declines posted in recent years. Advances in the craft, imported, super premium/premium and FMB categories offset declines in the remaining categories. The light beer category, which commands the largest share with 1.24 billion 2.25-gallon cases sold, continued its decline, losing 3.9% — its largest annual decline.
About the Handbook Advance
The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on preliminary projections of 2016 beverage alcohol sales and consumption.
The Handbook Advance 2017 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595 plus shipping. To purchase go to www.bevinfostore.com or call Marybeth Came at (203) 855-8499 Ext. 2251.
Minneapolis, MN (September 15, 2016)—Beverage Dynamics is pleased to announce the inaugural Beverage Alcohol Retailers Conference (BARC), taking place on June 12-14, 2017 in Minneapolis, MN. The conference will bring together top retailers, offering in-person education and networking, something lacking in the off-premise industry.
BARC is an opportunity for retailers to gain information about new products, in-store innovations and best practices, as well as a chance to share information with fellow business owners to improve operations.
“The Beverage Dynamics readership of 50,000 beverage retailers urged us to create this event to help improve their businesses and discuss best practices with industry leaders,” says Beverage Dynamics editor Jeremy Nedelka. BARC will truly be one of the first events of its kind.
BARC has an exclusive partnership with the Wine & Spirits Education Trust and American Wine School to offer Level 2 Wine and Spirits certification to attendees. Candidates for the certification will register for an online course for a separate fee, which includes a prep session and exam given in-person at the conference.
Suppliers and distributors have an opportunity to become a BARC sponsor, which will give them exclusive access to the event. Sponsors will support education for large and small retailers, helping them increase the profitability of crowded shelf space. Sponsors also have the opportunity to improve communication with retailers through networking events, while also gaining important consumer and trade insights from data analysts.
Registration and sponsorship information is available at www.BevRetailersConference.com. Registration is now open, so visit the BARC website today to secure your early bird rate before prices increase on February 9. Seating for BARC is limited.
About Beverage Dynamics
Beverage Dynamics is the largest and most respected national magazine dedicated to the needs of the off-premise beverage alcohol retailer, whether it’s the owner of a single liquor store, the general manager of a warehouse store or the buyer for a large supermarket or drug chain.
About the Beverage Information Group
BIG is the information source for the beverage alcohol industry, serves all industry segments through its print publications (Cheers, Beverage Dynamics and StateWays), the Beverage Alcohol Retailers Conference and industry Handbooks, Directories and In-store audits. It is a division of EPG Media & Specialty Information, a diverse publishing and events company headquartered in Minneapolis.
For general inquiries, Susan Clement
For sponsorship inquiries, Amy Collins
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7 Beverage Alcohol Consumption Trends
By Kyle Swartz
Alcohol sales are largely trending in the right direction.
For instance, distilled spirits posted another year of steady volume growth in 2015, according to the Beverage Information & Insights Group, the research unit of Cheers’ parent company. The just-published 2016 Handbook Advance reports that total distilled spirits consumption reached a projected 215.9 million nine-liter cases last year, up from 211.7 nine-liter cases the year prior. (This is pictured in the chart above.)
Marybeth Came, Beverage Information Group’s director of client services, recently presented a preview on spirits, wine and beer consumption trends at the Women’s Beverage Alcohol Symposium in Newton, MA. Here’s a summary of the highlights:
1. Pockets of growth in distilled spirits consumption included brandy and Cognac (up 5.6% over 2014), tequila (up 4.4%) and all things whiskey.
2. Brown spirits, particularly straights (which reached 19.7 million nine-liter cases in 2015), continue to captivate consumers’ interest as they are perceived as heritage-filled and authentic, traits that play directly into the purchasing prerequisites of today’s customers.
3. Modest growth continues in the vodka category (up 1.1% from 2014), but deceleration can be associated with flavor fatigue, especially among imported offerings.
4. Volume growth in the beer category was flat year over year, as today’s consumers continue to move away from mainstream and flagship brands toward imports, higher-end craft and super-premium offerings.
5. The total wine segment increased 2.0% in 2015, led by significant gains in the sparkling category.
6. Millennial consumers are drinking more distilled spirits, particularly vodka, tequila and rum.
7. Older Millennials (age 25 to 34) are drinking more wine with a preference for table and sparkling wines; they’re also driving beer consumption, favoring imports, light beers and craft offerings.
Visit the Cheers website to learn more!
The Beverage Information & Insight Group’s Marybeth Came presented at the Martignetti Women’s Beverage Alcohol Symposium in Newton, MA earlier this month. More than 250 industry professionals gathered to share ideas and network. The event included breakout sessions, seminars and a trade show.
Came’s presentation during lunch covered trends in the beverage alcohol industry, including the changing habits of today’s consumer, how people decide what to drink by occasion and the rise of premium and super-premium beverages.
Other presentations during the day-long event included “Presenting your Best,” a business etiquette seminar covering professional communication and recognizing international custom norms, and “Life in Balance,” a session on work-life balance covering topics as diverse as exercise, meditation and neuroscience.
“The beverage alcohol trends presentation was well-received by those in attendance,” Came says. “I also attended a number of the breakout sessions, which were very informative.”
Sales and Marketing Manager Andrew Sims also attended the event, staffing the Beverage Information & Insights Group trade booth and sharing information about beverage data and handbooks with the attendees.
There were drop bins at the event as well, collecting professional handbags and accessories to donate to Dress for Success Boston. For more information about the event, visit www.bevinfostore.com.