Norwalk, Conn., (March 21, 2017) — The distilled spirits, wine and beer industries continued to adapt to consumers’ changing attitudes towards beverage alcohol. Industry-wide premiumization kept pace with consumer interest in high-quality products. And Millennials continued to drive expansion and migrate toward brands with heritage, authenticity and quality.
Distilled spirits achieved its 20th consecutive year of steady volume growth, up about 2%. The wine category advanced 2.2%, while beer managed to reverse its string of negative annual performances with negligible growth of 0.1%, according to the Beverage Information Group’s Handbook Advance 2017.
American whiskey remained a hot category. It achieved 5.3% growth, as consumers continue to buy brown spirits of all varieties. Imported whiskey rode the wave of its American cousins, with Irish whiskey surging 17.8% to surpass 3 million cases.
Of non-whiskey categories, tequila increased the most at 5.0%. Vodka, which represents 33% of all distilled spirits, managed a meager 1% growth. Rum and gin reported decreases of 1%.
The wine category saw strong growth, increasing in overall market share by 2.2% to 339.3 million 9-liter cases, valued at $60 billion. The advance was led by a 7.8% upsurge in consumption of sparkling wines, and a 1.8% growth in table wines. Millennials, which comprise nearly half of all wine drinkers, are willing to try higher-priced table wines while demonstrating increased desire for experimentation.
Beer’s share of the beverage alcohol market posted a mere 0.1% increase, suspending declines posted in recent years. Advances in the craft, imported, super premium/premium and FMB categories offset declines in the remaining categories. The light beer category, which commands the largest share with 1.24 billion 2.25-gallon cases sold, continued its decline, losing 3.9% — its largest annual decline.
About the Handbook Advance
The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on preliminary projections of 2016 beverage alcohol sales and consumption.
The Handbook Advance 2017 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595 plus shipping. To purchase go to www.bevinfostore.com or call Marybeth Came at (203) 855-8499 Ext. 2251.
Minneapolis, MN (September 15, 2016)—Beverage Dynamics is pleased to announce the inaugural Beverage Alcohol Retailers Conference (BARC), taking place on June 12-14, 2017 in Minneapolis, MN. The conference will bring together top retailers, offering in-person education and networking, something lacking in the off-premise industry.
BARC is an opportunity for retailers to gain information about new products, in-store innovations and best practices, as well as a chance to share information with fellow business owners to improve operations.
“The Beverage Dynamics readership of 50,000 beverage retailers urged us to create this event to help improve their businesses and discuss best practices with industry leaders,” says Beverage Dynamics editor Jeremy Nedelka. BARC will truly be one of the first events of its kind.
BARC has an exclusive partnership with the Wine & Spirits Education Trust and American Wine School to offer Level 2 Wine and Spirits certification to attendees. Candidates for the certification will register for an online course for a separate fee, which includes a prep session and exam given in-person at the conference.
Suppliers and distributors have an opportunity to become a BARC sponsor, which will give them exclusive access to the event. Sponsors will support education for large and small retailers, helping them increase the profitability of crowded shelf space. Sponsors also have the opportunity to improve communication with retailers through networking events, while also gaining important consumer and trade insights from data analysts.
Registration and sponsorship information is available at www.BevRetailersConference.com. Registration is now open, so visit the BARC website today to secure your early bird rate before prices increase on February 9. Seating for BARC is limited.
About Beverage Dynamics
Beverage Dynamics is the largest and most respected national magazine dedicated to the needs of the off-premise beverage alcohol retailer, whether it’s the owner of a single liquor store, the general manager of a warehouse store or the buyer for a large supermarket or drug chain.
About the Beverage Information Group
BIG is the information source for the beverage alcohol industry, serves all industry segments through its print publications (Cheers, Beverage Dynamics and StateWays), the Beverage Alcohol Retailers Conference and industry Handbooks, Directories and In-store audits. It is a division of EPG Media & Specialty Information, a diverse publishing and events company headquartered in Minneapolis.
For general inquiries, Susan Clement
For sponsorship inquiries, Amy Collins
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7 Beverage Alcohol Consumption Trends
By Kyle Swartz
Alcohol sales are largely trending in the right direction.
For instance, distilled spirits posted another year of steady volume growth in 2015, according to the Beverage Information & Insights Group, the research unit of Cheers’ parent company. The just-published 2016 Handbook Advance reports that total distilled spirits consumption reached a projected 215.9 million nine-liter cases last year, up from 211.7 nine-liter cases the year prior. (This is pictured in the chart above.)
Marybeth Came, Beverage Information Group’s director of client services, recently presented a preview on spirits, wine and beer consumption trends at the Women’s Beverage Alcohol Symposium in Newton, MA. Here’s a summary of the highlights:
1. Pockets of growth in distilled spirits consumption included brandy and Cognac (up 5.6% over 2014), tequila (up 4.4%) and all things whiskey.
2. Brown spirits, particularly straights (which reached 19.7 million nine-liter cases in 2015), continue to captivate consumers’ interest as they are perceived as heritage-filled and authentic, traits that play directly into the purchasing prerequisites of today’s customers.
3. Modest growth continues in the vodka category (up 1.1% from 2014), but deceleration can be associated with flavor fatigue, especially among imported offerings.
4. Volume growth in the beer category was flat year over year, as today’s consumers continue to move away from mainstream and flagship brands toward imports, higher-end craft and super-premium offerings.
5. The total wine segment increased 2.0% in 2015, led by significant gains in the sparkling category.
6. Millennial consumers are drinking more distilled spirits, particularly vodka, tequila and rum.
7. Older Millennials (age 25 to 34) are drinking more wine with a preference for table and sparkling wines; they’re also driving beer consumption, favoring imports, light beers and craft offerings.
Visit the Cheers website to learn more!
The Beverage Information & Insight Group’s Marybeth Came presented at the Martignetti Women’s Beverage Alcohol Symposium in Newton, MA earlier this month. More than 250 industry professionals gathered to share ideas and network. The event included breakout sessions, seminars and a trade show.
Came’s presentation during lunch covered trends in the beverage alcohol industry, including the changing habits of today’s consumer, how people decide what to drink by occasion and the rise of premium and super-premium beverages.
Other presentations during the day-long event included “Presenting your Best,” a business etiquette seminar covering professional communication and recognizing international custom norms, and “Life in Balance,” a session on work-life balance covering topics as diverse as exercise, meditation and neuroscience.
“The beverage alcohol trends presentation was well-received by those in attendance,” Came says. “I also attended a number of the breakout sessions, which were very informative.”
Sales and Marketing Manager Andrew Sims also attended the event, staffing the Beverage Information & Insights Group trade booth and sharing information about beverage data and handbooks with the attendees.
There were drop bins at the event as well, collecting professional handbags and accessories to donate to Dress for Success Boston. For more information about the event, visit www.bevinfostore.com.
Beverage Information Group to attend the Martignetti Women's Beverage Alcohol Symposium this Wednesday, April 13th in Newton, MA.
Marybeth Came will be presenting on behalf of the Beverage Information Groups.
For more information, please visit the Martignetti Companies website.
The Beverage Information Group’s Handbook Advance 2016 Details Trends
Norwalk, Conn., (February 11, 2016) — The beverage alcohol industry continues to build on decades of growth. In 2015, suppliers reacted to changing consumer tastes with new product introductions and targeted promotions. As a result, beer, wine and spirits sales volume outpaced the growth of overall consumer package goods – increasing by 2.16%, compared to 0.2% for CPG. Spirits and wine sales growth outpaced beer according to the Beverage Information Group’s Handbook Advance 2016.
Premium products led the way in 2015 as consumer loyalty continued to decline and occasion-based buying increased. More than 40% of consumers drank across categories (beer, wine and spirits), creating a huge opportunity for brands to grow share in the $213 billion beverage alcohol market.
Capitalizing on American Whiskey’s resurgence, distilled spirits grew in volume for the 19th consecutive year, increasing by 2.3% to 215 million 9-liter cases. The domestic and international demand for American Whiskeys caused U.S. spirits exports to more than double over the past decade (to $1.56B in 2015). All distilled spirits categories saw growth in 2015 - with the exception of rum, which declined 1.5%.
The wine category saw moderate growth, increasing in overall market share by 0.2% to $80 billion. Several wine categories experienced considerable volume increases, including 1.8% for table wine and 7.2% for sangria, while sparkling wine saw nearly double-digit growth thanks to prosecco. Consumers cite wine as their go-to option for celebrating special occasions, and wine drinkers continue to trade up to premium brands.
While beer’s overall share of the beverage alcohol market decreased for the second straight year, the craft beer boom shows no sign of slowing, with consumers choosing local brews more often than national brands. The growth in on-premise consumption helped launch new products and kept overall beer sales from falling further.
About the 2016 Handbook Advance
The Handbook Advance provides the earliest and most complete data, statistics and analysis in the industry, reporting on beverage alcohol sales and consumption.
The Handbook Advance 2016 hard copy or PDF edition is $995; Handbook/PDF with CD is $1,595 plus shipping. To purchase go to www.bevinfostore.com or call Andrew Sims at (203) 855-8499 Ext. 2251.
The Beverage Information Group Builds Upon Over 50 Years of Handbooks with the 2016 Beverage Alcohol Handbook Collection
NORWALK, Conn., Jan. 12, 2016 /PRNewswire/ -- The beverage alcohol industry saw another transformational year filled with new trends, rules and regulations, and hot growth categories contributing to an ever-changing landscape. Building upon an already extensive 50-plus year history of producing and distributing beverage alcohol data, the Beverage Information Group presents its 2016 collection of handbooks.
Ranging from the Handbook Advance, the industry's earliest and most complete report on beverage alcohol sales and consumption, to the Liquor Handbook, which provides the most accurate and in-depth U.S. distilled spirits market information, the collection of 2016 Handbooks is comprised of several must-have items for industry professionals.
The 2016 Handbooks include information pertaining to various alcohol categories including liquor, wine, and beer, as well as the on-premise market, supermarket and convenience store data. The primary topics included are brand depletions, consumption trends, retail sales analyses, advertising demographics and consumer demographics.
Domestic beverage alcohol sales hit $4.8 trillion in 2015, a 3.3% increase, and are projected to reach $5 trillion in 2016. While the vast majority of U.S. retail sales still occur in physical stores, the ecommerce market is growing. U.S. ecommerce sales accounted for 7.1% of the total beverage alcohol market in 2015. Purchasing a 2016 Handbook allows you to stay informed with the most current data available. The constant shifting of trends and sales data in the beverage alcohol industry make these handbooks a necessary part of every complete data library.
About the 2016 Handbooks
The 2016 Handbooks are the most comprehensive source of information on U.S. beverage alcohol industry sales trends. They include consumption data and projected sales by category and by market, as well as leading brands and historical information. To view sample pages click here.
The 2016 Handbooks can be purchased at www.bevinfostore.com or by calling Andrew Sims at (203)-855-8499 Ext. 2251. Shipping and handling is $15 for U.S. residents, or $25 for international orders.
About the Beverage Information & Insights Group
BIIG serves all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.albevresearch.com.
The Beverage Information Group
Andrew Sims, Sales & Marketing Manager
203-855-8499 Ext. 2251
Marina Velez, Senior Product Manager, Data & Insights
203-855-8499 Ext. 2212